How To Stand Out When Delivering Photos To Clients
After a photo shoot, looking over the images that were captured during that special occasion is something everyone looks forward to. For photographers, how you deliver photos to clients represents your brand and the quality of your work.
Offering a variety of deliverable methods can impress your clients and increase your reputation. When choosing the right method(s), it’s important to consider your client's needs while being able to deliver your photos professionally.
Some things to consider when delivering photos are:
- The amount of photos you will be delivering and how much storage space that will take.
- The turnaround time to deliver your photos.
- How the delivery method reflects on your brand image.
Different Ways To Deliver Photos
File Sharing Services
These services allow you to give your clients instant access to their photos to download through a secure link. This method is very popular for those who want to receive their images as quickly as possible.
Some businesses offer free plans but have limited storage space which you can always upgrade for a monthly price. One of the most popular ways to deliver your photos through this type of service is through Google Drive. They provide up to 15GB of storage for free, and their plans start at a great price of $1.99/month for 100GB of space.
Something to consider when using this deliverable method is how long you want to provide your clients access after delivering the photos. Storing these photos can take up a lot of space in your drive, which may lead to needing to upgrade your plan and spending more money. Though this method is easy to use, it lacks the ability to personalize the deliverable and make another meaningful connection with your client.
Photo Albums and Prints
Printed photography albums are a great method to deliver photos. They provide a tangible way to look through their special occasion. Though it is certainly a memorable deliverable, it can get costly, and it takes a long time to deliver. Your clients would also be limited in how they can share their and view their photos. This method may be better as an add-on option.
USB Flash Drives
One method of deliverables that will make you stand out and leave a memorable impression is through customizable USB flash drives. They are a great middle ground between digital photos and having a tangible item to remind clients of those photos. Offering this as a deliverable method is an excellent way to improve client satisfaction and branding.
Pros of USB Flash Drives As Photo Deliverables
Using custom USB flash drives to deliver photos to clients has a variety of benefits. They are portable and compatible with almost all types of devices. Some USB drives come with multiple types of connectors, so your clients can use the same USB for devices with different ports.
They’re easy to use, and the images can be organized into different folders to make it easier to find specific images. USB drives don’t require an internet connection or an active link to access the photos and eliminate having to spend time downloading all the photos from a digital drive onto devices.
USB flash drives have a long lifespan which means clients can hold them as keepsakes for a long time. After all, they aren’t just a storage device. They’re a way to preserve a memorable occasion for years to come.
USB flash drives for photographers can be personalized to promote your brand to clients. Everything can be tailored to fit your brand image, from the style of the drive to the material and custom print. Not only will your clients have something to remember their special occasion for, but it will also leave a positive impression on your work. The more satisfied they are, the more likely they are to book with you for other shoots.
Things To Consider
If using personalized drives, there are things you must consider to ensure the process of delivering the drives is effortless.
Storage Capacity
Choose a USB drive with a sufficient amount of storage. It may be best to have a variety of different sizes for different types of shoots and deliverables. If you plan on delivering high-quality photos for a small shoot, 16GB should suffice. However, if you are delivering high-resolution videos and large shoots, 32GB or even 64GB would be ideal. It never hurts to provide clients with more storage space so they can continue to use the drive to add more photos.
Customization Options
Decide which colors and styles will best fit your type of photoshoot. If you’re doing wedding shoots, an elegant wooden style may fit the theme better. If you’re working with offices and corporate businesses, a stylish metal pen USB drive or USB Business Card would be ideal.
Here at USB Memory Direct, we offer dozens of different styles and customization options, so no matter what type of photoshoot you’re doing, there is an option that works for you.
Packaging
You can pair the drives with wooden boxes, velvet pouches, or branded tins to add an extra personalized touch for your clients. This small detail in your deliverable can add a lot of value to your brand. This also gives the flash drive a secure area to be kept.
Preloaded Content
Aside from delivering the images, you can use the flash drive to provide clients with more exclusive content. Including a personalized message, slideshow, or even some behind-the-scenes footage shows you’ve gone out of your way to provide them with content they’ll cherish.
How do personalized drives enhance your brand image?
Personalizing the way you deliver your photos is a reflection of your professionalism and care for your clients. They are thoughtful gifts that can lead to referrals and repeat business. A custom flash drive is essentially a physical advertisement for your business. These small details can set you apart from competitors.
Conclusion
While there are many ways to deliver photos to clients, the best way totally depends on your client's needs. Personalized USB flash drives can be used as the main deliverable or an additional one. They not only provide a practical solution for digital photo storage but serve as a tangible keepsake that clients are sure to appreciate.
By leaving positive impressions with branded flash drives, you will continue to build a strong reputation.